Seasoned professional joins to drive global expansion and propel company growth
Lisbon, Portugal – 2EyesVision, a pioneering provider of Optics and Ophthalmology solutions, is proud to announce the appointment of Teresa Filhó as the new International Sales Director. With her extensive experience in the industry, Teresa’s addition to the team marks a significant leap forward for the company’s global expansion and sales efforts.
Teresa Cavalinhos Filhó brings a wealth of international expertise and a notable track record in driving business growth. Her previous roles include serving as Sales Manager for OPHTEC, Palex Medical, Crown Holdings, and DePuySynthes – Companies of Johnson & Johnson, consistently arrriving to sales targets and fostering strong business relationships. As the newly appointed International Sales Director at 2EyesVision, Teresa Filhó will spearhead the company’s global expansion strategy. Her profound understanding of international markets and her ability to navigate diverse cultural landscapes make her a highly valuable asset to the organization.
Teresa’s primary focus will be on developing and executing a comprehensive sales strategy for 2EyesVision’s flagship product, SimVis Gekko. With her exceptional insight into the product’s value proposition and its immense potential in the global market, Teresa is poised to propel sales and drive significant revenue growth. According to her:
“The future of refractive surgery lies in personalized planning for each patient, including patient counseling and managing expectations.”
“The opportunity to lead global business growth with a unique product that fulfills a real need, and being surrounded by an incredible group of scientists, strongly motivated me to embrace the SimVis Gekko project.”
Here’s an interview with Teresa for you to read:
What is your vision for expanding the company's global presence and increasing sales of SimVis Gekko?
What are the main challenges you face when promoting a high-tech eye-care device like SimVis Gekko in international markets, and how do you address them?
Projection devices and 3D simulations are already familiar concepts, but ‘see-through’ technology is not. This is our challenge. To address it, we need people to embrace the change and understand that science and technology have developed a guidance tool for refractive surgery that simulates not only IOLs but also contact lenses and presbyopia-correcting techniques. Afterall, Seeing is believing.
Can you tell us about your previous experience in international sales and how you believe it has prepared you for your current role at 2EyesVision?
Understanding the differences, approaches, sales teams, cultures, and markets between European countries/territories and Latin America, for example, is crucial. This field experience is essential for managing different types of commercial channels and establishing a distributor network.
The opportunity to lead global business growth with a unique product that fulfills a real need, and being surrounded by an incredible group of scientific individuals, strongly motivated me to embrace the SimVis Gekko project.